The shortage of skilled workers is one of the most important challenges facing today's economy. More than 60% of German companies see it as a current business risk (source: Statista). The real estate industry is also affected by this. Property managers, housing companies, construction firms, real estate agents – they all complain of massive problems finding qualified employees. The reasons are complex, but the good news is that solutions exist.
Whereas in the past, stacks of applications to job ads landed on the desks of human resources departments, today the picture is different. Recruiters specializing in the real estate industry report that more and more companies have to hire professional agencies to find suitable employees. But even that is no guarantee of success. Good personnel are in demand, and competition among firms is fierce.
This is the big problem for many companies: the real estate sector is booming, and company growth would be possible without any problems. However, lack of personnel is already a limiting factor on the road to success. This problem will not get smaller in the future, but will even get worse in the coming years and decades – thanks to demographic change.
Problems of the real estate industry – aging and lack of attractiveness Too much work, too few employees – look for a smart solution
Problems of the real estate industry – aging and lack of attractiveness
The average age in the real estate industry is already very high at 43.4 years – with an upward trend. The reasons for this can also be found in demographic changes. The birth rate is relatively low at 1.5 children per woman, and medical progress is enabling us to live longer and longer.
Projections are that by 2060, one in three Germans will be over the age of 65. However, it would be too simplistic and superficial to blame the aging society alone for the lack of young talent in the real estate industry.
In the past, many firms and companies have failed to provide incentives for young, potential employees. There is still no comprehensive digitization in the real estate industry. Other career fields and jobs that are already more developed therefore appear more interesting and attractive to young workers.
Too much work, too few employees – look for an intelligent solution
The situation is well known: Especially in metropolitan areas like big cities, the real estate market is small and demand is high. For every apartment advertised, there are usually hundreds of interested parties, which means a plethora of time-consuming procedures and processes for employees of housing companies and property managers.
Potential buyers of an apartment or property must be sorted and suitable candidates filtered out. With far more than 100 inquiries, this alone requires an enormous amount of time. After selecting suitable prospective buyers, viewing appointments have to be arranged, rejections sent and receipts of personal data obtained. For employees, this means a lot of paperwork and countless phone calls on the way to renting a property.
This is exactly where many companies would like to see more employees to balance this workload. There are already ways and means to work more efficiently and faster in the rental business.
How about a smart solution that not only creates new incentives for young people, but also compensates for the current shortage of future employees through digital processes?
Digitization as an opportunity – software as a solution
This is where EverReal's software comes into play. With EverReal, you can automate existing processes when changing tenants, saving a lot of time. Self-reporting, such as z.B. Proof of income or SCHUFA information, can be requested digitally, which saves you not only time, but also annoying paperwork. All in all, with software for the tenant change process, you can achieve a time saving of up to 80% compared to conventional analog processes.
So you have full control over all processes, completely digital and in a modern and clear platform.
Digitizing your processes not only creates incentives for younger people to gain a foothold in the real estate industry, it also relieves existing employees of routine tasks and optimizes resource management.